200+ Signed! Letter Sent to Local Councilmember

 200+ Signed the Petition! Letter Sent to Local Councilmember

This month we sent a letter to District 1 Councilmember Joe LaCava with the support of local businesses and San Diego organizations that included the comments and names from over 200 people that have signed the paper and online petition to support lowering the speed limit on La Jolla Boulevard.

January 4, 2023 

Dear Councilmember Joe LaCava, 

Lower speed limits save lives and prevent injuries. 

The speed limit on La Jolla Boulevard in City Council District #1 between Pacific Beach and Bird Rock is too high at 35mph. This includes the well-trafficked but dangerous crossing at the world-famous Tourmaline Surf Park destination. 

35mph is a higher speed than all the other commercial/residential streets that connect with La Jolla Boulevard, so drivers are encouraged to dangerously SPEED UP. All connecting streets have a lower speed limit. 

● Mission Bay Boulevard = 30mph. 

● Turquoise Street = 25mph 

● Loring Street = 25mph & 20mph. 

● Colima Street roundabout = 15mph. (With no transition from 35mph.) 


The above organizations and businesses in Council District #1 and active in San Diego support lowering the speed limit on La Jolla Boulevard. In addition, we have attached a list of over 200 people who signed the online or in person petition (link) to encourage you to take action to lower the speed limit on La Jolla Boulevard and make this street safer. 

Please let us know what actions your office will be taking to lower the speed limit on this stretch of La Jolla Boulevard in 2023. 

Thank you for your efforts to make our streets safer for all of us.



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